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Switch Markets is a global online brokerage firm, providing access to forex and CFD trading across a wide range of markets. We were approached by Think Huge, who work with Switch Markets as a strategic partner, to produce a series of video ads for Switch Markets’ ongoing marketing campaigns. The brief was to create performance driven ads that could speak to different stages of the marketing funnel, while maintaining a consistent brand identity across all content. The key challenge was to communicate the value of Switch Markets without relying on technical explanations or traditional trading visuals, instead focusing on clarity and approachability for a broad audience of traders.
Our approach focused on mindset rather than mechanics. Across the campaign, we leaned into the idea of focus, discipline and ambition as shared traits between trading and other demanding pursuits. Rather than explaining how trading works, the films aim to reflect how it feels to trade with purpose. The tone is grounded and human, using simple scenarios and strong visual language to reinforce the idea of control and momentum. Each ad is designed to work independently while still feeling part of a wider campaign, unified by the message of bringing ambition into focus.
Our first advert was aimed at top of funnel audiences, following a simple idea of breaking out of distraction and making a conscious decision to refocus, using everyday moments to ground the message.
In pre-production, the ad was fully storyboarded using a combination of Frameset images and animated GIFs arranged in sequence on Milanote. This approach allowed us to clearly define pacing, transitions and visual rhythm before stepping on set, and has since become a key part of our workflow across all Switch Markets ads developed with Think Huge.
Production took place over a single day at a rented flat location sourced through Scouty, allowing us to capture all interior scenes efficiently in one controlled environment. Exterior shots were filmed nearby, including a tracking sequence achieved using rollerblades to maintain fluid movement while keeping the setup lightweight and flexible.
The result is a fast-paced and attention grabbing piece that has already amassed over 2 millions views through the Switch Markets Youtube channel.
This advert takes a more stripped back, focused approach, using boxing as a visual parallel for discipline and preparation. The film centres on repetition, control and routine, aligning closely with the campaign’s emphasis on focus and intent.
The shoot took place over one day at Coppola Boxing Gym, working with actor Daniel Khawar. To get to those hard to reach angles over the boxing bag, we incorporated a jib for controlled camera movement alongside a slow shutter technique to introduce motion blur during scenes of fast movement to help us convey intensity without relying on fast cutting or heavy visual effects.
The end product is a tactile, performance driven piece that prioritises mood and rhythm, reinforcing the idea of preparation before action.
Using climbing as a visual metaphor, this advert highlights the patience, control and decision making required for both acts.
For this shoot, we travelled up to the picturesque Back Bowden Doors, working alongside climber Robbie Phillips and filmmaker Emil Torday, whose combined skills allowed us to get shots level with the climber mid-climb to place the viewer directly in the action. This required careful coordination and positioning to maintain safety while achieving the desired framing.
The final product is an intense and visceral piece that efficiently communicates the parallels of climbing and trading, and the shared challenges to reach the top.
Working with Switch Markets has been an ongoing and rewarding collaboration, giving us the opportunity to explore a consistent set of themes across a variety of visually and creatively interesting settings. Each film has allowed us to experiment with tone, form and approach, while staying true to the core ideas of focus, discipline and ambition that sit at the heart of the brand.
As the partnership continues into 2026, we’re excited to keep building on this foundation, refining the work and exploring new environments and concepts together. It’s been a genuinely enjoyable process so far, and we look forward to pushing the projects further as the collaboration evolves.
